The HelloFresh box is the cornerstone package and the most esteemed brand icon. As the most visible element to both the public and our consumers, it serves as the company's primary visual product.
BUILDING THE BRAND ICON
The box is utilized for all brand, marketing, and partnership assets, symbolizing community and reflecting its values. Its design represents unity, trust, and connection, making it a common sight on doorsteps across the country.
THE MARKETING ICON
Launching a fleet of vehicles to brand the deliveries is an exciting step forward for the company. The branded vehicles tie back to the iconic box to show the initiative not only enhances our visibility but also reinforces the commitment to delivering top-notch service.
WHAT’S BEYOND THE NARRATIVE
We launched Qualitative & Quantitative tests with the audience before going into production with the seven vendors. These tests were crucial in understanding the needs and preferences of our target demographic. By utilizing the results, we were able to gather detailed insights and robust data, ensuring that our approach was both comprehensive and precise.
TESTING THE CREATIVE
