The objective was to conceptualize, art direct, design, and develop a cohesive brand identity system for the launch of Ready Made Meals. These products consist of oven & microwave-safe meals designed to eliminate the need for traditional cooking.
READY MADE MEALS (RRM)
The product's initial launch revealed an opportunity to have more appeal to our audience. The art direction and design captivate consumers by masterfully blending color, typography, imagery, and layout into a harmonious visual system that conveys our brand's essence.
ART DIRECTION
Designing a cohesive iconography on packaging is crucial for creating a strong and recognizable brand. By ensuring that icons are consistent in style, color, and theme, the company can effectively communicate its message. This attention to keen detail helps in building the brand identity holistically.
THE ICONOGRAPHY
The testing reveals consumer ratings of the packaging in six key areas, highlighting the critical importance of design & data analysis. These insights provide valuable feedback on strengths and areas for improvement, enabling us to refine our approach and better meet consumer expectations.
