Spearheading this product launch, I led the design team from initial research and development through to the final art direction. My expertise in print production ensured the enhancement of customer satisfaction while promoting convenience, freshness, and health.
READY-TO-BLEND SMOOTHIES
Creating vivid visuals, alongside clear messaging, to captivate health-conscious consumers. The use of bold typography paired with natural imagery effectively communicates freshness and nutritional value, thereby enhancing the product's visual appeal.
CREATING THE ART DIRECTION
The campaign for smoothies focuses on the natural, wholesome ingredients in every blend. With vibrant visuals, dynamic layouts, and engaging storytelling, the campaign connects with intrigues the viewer while promoting freshness.
THE CAMPAIGN
